The Broadway in Westminster, London

Nestled at the heart of London's prestigious Westminster district, The Broadway presents a selection of contemporary apartments, ranging from one to five bedrooms, available both for sale and a select few for rent. The design of these residences takes inspiration from the art deco buildings nearby and echoes the sophisticated lines found in 1920s jewellery, offering not just a home but an elegant lifestyle choice. This architectural marvel stands as a testament to the unique blend of historical heritage and modern urban living, creating an environment that fosters community and elevates the day-to-day life of its residents.

More than just a place to live, The Broadway has been thoughtfully designed as a holistic destination that caters to a variety of needs and desires. It introduces a vibrant new district to the city, featuring six distinct towers that redefine the skyline. At its heart lies a new street that bustles with life, offering an array of retail and office spaces that lead to a lively public square. This space, adorned with cafés and enriched with art, music, and markets, offers a dynamic setting that seamlessly integrates working, shopping, dining, and entertainment.

The architectural excellence of The Broadway is a product of meticulous design and craftsmanship, employing the highest quality materials and styles to reflect the prestigious surroundings of Westminster. This legacy project aspires to leave a lasting imprint on the city, paying homage to London's iconic landmarks while crafting something beautiful for future generations to appreciate.

Recognising the modern city dweller's need for mobility solutions, The Broadway collaborates with Zipcar to offer a car club accessible to all its residents, enhancing the convenience of urban living.

The prime location of The Broadway places residents in close proximity to some of London's most iconic attractions and neighbourhoods. A stroll through St James's Park opens up vistas of Buckingham Palace and leads to the chic shopping areas, exclusive clubs, and a plethora of dining options in St James's and Mayfair. The cultural diversity of The South Bank, with its array of music, art, and theatre, lies just east over the bridge, while a walk westward brings one to the elegant stucco architecture of Belgravia, bordering Knightsbridge's renowned retail streets.

The lobby of The Broadway, designed by N Studio, sets the tone for the luxurious amenities that await within. Residents have access to a comprehensive fitness and wellness suite, including a 25m heated indoor swimming pool, vitality pool, steam room, sauna, fully equipped gym with the latest technology, two personal training studios, luxurious changing facilities, and two treatment rooms, offering an unparalleled living experience.

*Please note: The property descriptions and related information provided here are based on marketing materials and do not constitute property particulars.